Building a WordPress Website
A Technical Communication Project
Blog
Reflections on Instructional Materials
This artifact is a reflective blog post written for two graduate courses—Style & Technical Writing and Content Strategies—and published on a publicly accessible course blog. The rhetorical context required writing for a layered audience: an instructor evaluating critical thinking and a broader professional readership unfamiliar with the specific course materials. The prompt asked students to identify what surprised, delighted, or disappointed them in the course readings and media—particularly Paula Land’s Content Audits and Inventories (2023)—and to connect those readings to the course’s central client-based team project in content strategy. Writing for a public platform rather than a closed course system raised the stakes of the prose, requiring accessible, professional language while maintaining academic substance. This mirrors the kind of reflective writing practitioners produce in workplace contexts such as project retrospectives, portfolio documentation, and thought leadership content.
The blog post demonstrates several core technical communication competencies. First, it required audience analysis and adaptive writing—contextualizing specialized terms such as “content inventory” and “audit scope” for readers with varying levels of familiarity, a skill directly applicable to documentation, UX writing, and content governance work. Second, the evaluative response to Land’s text shows critical engagement with professional literature: reading not just for information but to assess an author’s rhetorical choices and the practical utility of the material. Third, connecting those readings to the client-based team project demonstrates the ability to translate theory into applied, client-facing practice—a core expectation in content strategy roles where constraints of time, stakeholder communication, and organizational context are always present. Finally, the post itself illustrates genre fluency in professional reflective writing, producing a polished, purposeful piece for a public platform without a prescribed template, reflecting the self-direction and professional judgment employers seek in technical communicators and content strategists.
Infographic
Child Hunger in America
https://petulia.net/wp-content/uploads/2026/06/Infographic.pdf
This infographic demonstrates my ability to translate complex social data into a visually accessible, audience-centered communication product. The rhetorical context centers on raising awareness among a general public audience—people who may not engage with lengthy reports but respond to compelling visuals paired with clear statistics. To meet this challenge, I applied principles of information hierarchy, color contrast, and data visualization to distill child hunger statistics into an emotionally resonant, scannable format. This artifact showcases core technical communication competencies including audience analysis, visual rhetoric, and purposeful design. Employers can expect me to bring this same strategic thinking to any communication task that requires making dense or sensitive information approachable—whether for internal stakeholders, customers, or community audiences.
Multipage Document
OSHA Standards Publication
https://petulia.net/wp-content/uploads/2026/06/Multipage-Document.pdf
This 20-page redesign of an OSHA Bloodborne Pathogens and Hazard Communications document demonstrates my command of professional document design using Adobe InDesign. The rhetorical context is compliance-driven communication: the audience consists of employers and workplace safety coordinators who need accurate, legally significant information presented clearly enough to act on. Working with a real federal document required me to balance strict informational fidelity with enhanced visual hierarchy, consistent typographic systems, and a structured grid layout—skills central to technical publishing. This artifact illustrates competencies in long-form document architecture, style-guide adherence, table and callout design, and the ability to transform dense regulatory content into a polished, professional publication. For employers, this work signals readiness to produce instructional manuals, policy documents, compliance guides, and any multi-section deliverable requiring both precision and design sophistication.
AI Prompt Image Generation
Prompt Engineering Progression
https://petulia.net/wp-content/uploads/2026/06/AI-Prompt-Image-Generation.pdf
This interactive publication documents my iterative exploration of AI image generation using Adobe Express, framing prompt refinement as a technical communication process. The rhetorical context is inherently educational: the audience is readers interested in understanding how language precision shapes visual output—a concept directly applicable to content strategy, UX writing, and instructional design. Across five distinct image sequences (sun, flowers, golden retriever, lion, and giraffe), I systematically refined prompts and analyzed how modifiers such as “photographic,” era references, and environmental settings altered composition, mood, and realism. This artifact demonstrates competencies in iterative content development, analytical writing, and the growing technical communication skill of AI literacy. For employers, it signals that I approach emerging tools with curiosity and methodical rigor, and that I can document technical processes for non-specialist audiences in a clear, visually engaging format.
Typographic Scavenger Hunt
https://petulia.net/wp-content/uploads/2026/06/Typographic-Scavenger-Hunt.pdf
This scavenger hunt documents my ability to identify and contextualize typographic conventions across real-world digital and commercial environments. The rhetorical context is observational and analytical: by locating typefaces such as Blackletter, Garamond, Didot, Helvetica, and Gil Sans in live sources ranging from nytimes.com to product packaging, I demonstrated that typography is not merely aesthetic but rhetorical—each typeface carries connotations that shape audience perception and brand identity. The artifact also covers typographic layout principles including tracking, leading, alignment modes, widows and orphans, drop caps, and pull-out quotes—all sourced from real websites, albums, and publications. Employers will find evidence here of a trained visual eye, familiarity with industry-standard type terminology, and the ability to evaluate whether typographic choices serve or undermine a communication goal. These skills directly inform work in content design, editorial production, brand communications, and any role requiring typographic decision-making.
Redesign Single Page Document
Recreational Park Development Progress
https://petulia.net/wp-content/uploads/2026/06/Redesign-Single-Page-Document.pdf
This project traces three iterative redesigns of a single-page report, demonstrating how thoughtful application of grid systems, typography, color, and visual hierarchy can transform a functionally adequate document into a polished, professional communication product. The rhetorical context shifts across versions: the original design presents information plainly, while each iteration refines the audience experience—moving toward a version that uses a structured two-column layout, purposeful color blocking, and clear section hierarchy to guide the reader efficiently through financial data, progress updates, and action items. This artifact directly showcases competencies in layout design, visual communication, iterative revision, and the ability to articulate and justify design decisions. For employers, it demonstrates not just execution skill but design thinking—the capacity to evaluate what is not working in a document, identify the underlying structural or typographic cause, and apply targeted improvements that serve the audience’s needs.
Multimedia Content Audit
https://petulia.net/wp-content/uploads/2026/06/Multimedia-Content-Audit.xlsx
This structural and developmental edit of a YouTube tutorial—pixegami’s Python FastAPI Tutorial: Build a REST API in 15 Minutes—demonstrates my ability to apply technical communication principles to multimedia content. The rhetorical context required me to evaluate how well the video’s structure, pacing, and instructional scaffolding serve its audiences: beginner Python developers, intermediate developers evaluating FastAPI, and technical educators studying instructional design. Working as a developmental editor, I assessed content organization, chapter segmentation, visual clarity, and the alignment between the tutorial’s stated goal (accessible, fast-paced learning) and its delivery. This artifact highlights competencies in multimedia analysis, audience-centered critique, structural editing, and the ability to translate evaluation findings into actionable recommendations. Employers can expect me to bring this level of rigor to content audits, UX writing reviews, instructional content development, or any quality assurance process involving user-facing technical materials.
Audience & Rhetorical Analysis Report
https://petulia.net/wp-content/uploads/2026/06/Audience-Rhetorical-Analysis-Report.pdf
This formal report accompanies the Multimedia Content Audit and demonstrates my ability to conduct rigorous rhetorical analysis of technical communication in a digital context. Using the five rhetorical elements—who, what, where, why, and when—I examined how the tutorial’s creator, platform, purpose, and timing interact to shape its effectiveness for three distinct audience segments. The analysis identifies how YouTube’s affordances (chapter navigation, replay, community comments) extend accessibility for self-paced learners, how the creator’s credibility reduces audience anxiety, and how the tutorial’s concise format aligns with the motivations of both beginners and intermediate developers. This artifact demonstrates core competencies in rhetorical analysis, technical writing, audience segmentation, and evidence-based argumentation—all organized within a professional report structure. For employers, this work signals the ability to critically evaluate communication strategies, identify gaps between audience needs and content delivery, and communicate those findings clearly in writing.